"The Harder Side of George" helped draw more than 66,000 consumers to marketing website, VACUL said.
New social media campaign eschews traditional outlets to feature a bullying George Washington.
The creeping economic recovery has pushed credit unions to think more creatively to generate new revenues and efficiencies. A story we posted referring to Kern Schools Federal Credit Union last year drew an angry comment from a member recently.
Creative thinking at Kern Schools FCU, NCUA dual chartering issue and social media are covered in this week's column by Editor/Publisher Sarah Snell Cooke.
Special incentives for small savers.