Credit unions in Louisiana, Michigan and Ohio participating in cash mob that also builds member business relationships.
Effort seeks to build on last year's success.
When supermarket giant Whole Foods Market opened a store in a Sacramento neighborhood, a local food co-op immediately noticed a dip in customers.
This preview from next week's print edition takes a look at using cash mobs to stir up credit union business member business.
Credit unions encouraged to support local business.
Nearly a year after Michigan CU Capital launched a statewide lending brand that would connect small businesses to credit unions, the effort has added another level to increase its exposure.
Through its Facebook page, Michigan CU Capital said it wants to hear about successful business lending stories from credit unions.
One of the inspirations behind creating a statewide lending brand that would be easily recognized by small business owners in Michigan evolved from conversations with local trade groups.