LAS VEGAS – Credit union marketing execs say uniqueness and constant change is critical in branding.
Consumers might not often use branches located nearby, but they like having the option available.
Consumers might not always use branches located nearby, but they like having the option available.
Northwest Resource Federal Credit Union announced last week that it will change its name to Trailhead Credit Union, effective June 3. As one of nine other credit unions in Oregon with “Northwest” in its name, the credit union said it wanted a new name that would better distinguish itself...
Portland credit union says change is to distinguish itself while reflecting past and embracing future.
For many credit unions, the first 90 days after a new member signs on can be a critical gauge on whether a relationship can be nurtured and sustained for the long term.
An in-depth look at what has become of all those new members after last fall's big surge.
A look at what has become of all those new members after last fall's big surge. A preview from next week's print edition.
As several more mayors moved to shut down Occupy encampments, demonstrators continue to be steadfast in promoting credit unions as the only alternative to banks.
Although it usually isn’t open on Saturdays, Northwest Resource Federal Credit Union stayed busy on Bank Transfer Day as it welcomed many with the Occupy Portland movement.