Young adults are considered the target market and they're high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.
The Cooperative Trust seeks young professionals with limited funds, unlimited enthusiasm.
That young demographic is the focus of this report, the latest in our series of exclusive offerings from the Filene Research Institute.
If James Marshall has his way, in the next few years, The Cooperative Trust will not only be self-sustaining but also known as the resource for those under age 35, not just in the U.S. but worldwide.
The Cooperative Trust and Filene Research Institute announced last week that James Marshall has joined the trust as its leader. Marshall succeeds Brent Dixon, who founded the trust in 2010 as Filene’s young adult adviser and led it over the past three years.
Marshall succeeds founder and Filene Research staffer Brent Dixon at helm of young leadership program.
There are two main types of loyalty that have been widely accepted within academic circles, attitudinal and behavioral loyalty.