Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
The card will allow members to apply earned cash back toward their balance each month.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
For Chris Phillips, it's go big or go home.
How credit unions can understand and manage the compliance risks related to their advertising.
CU Holding Co rebrands its offerings to keep pace with changing times.
Experts say credit unions must focus more on the MRM big picture and less on the software's technology.
CFPB blogger assumes an affinity card with a campus photo means the CU has a marketing deal with the university.
The regulator posts a blog entry critical of institutions that don't make agreements with Big Ten universities publicly available.
CUANY will put New York first in its new name, provided members vote in favor of the rebranding.