This Opinion piece looks at using data analytics to increase card marketing effectiveness.
Cyber security, fraud and protecting the tax-exempt status for credit unions are all issues important to readers of Credit Union Times; but apparently, so are cuddly credit union mascots.
Partners with CU GROW to tie multi-pronged campaign to Superman movie.
Recommendations, referrals, word of mouth marketing, social referrals; read any marketing publication and you are likely to find these phrases in abundance.
Fort Community CU in Wisconsin one of 20 institutions across the land participating.
Sweepstakes are increasing in popularity with credit unions as key marketing tools. But, sweepstakes are highly regulated and can raise significant compliance issues.
Objective measurements to quantify marketing life effects a focus of research from CUNA group.
Big New Jersey credit union sends out lollipops so members using mobile deposit miss trip to the branch even less.
Website adapts to device used to access it.
Credit unions of all sizes often struggle to find effective ways to show members and potential members the benefits of belonging.