Marketing
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Money Match
The $2.4 billion Mission Federal Credit Union is again giving $1 million to members in its Money Match member loyalty program.
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5 Steps to Creating an Authentic Credit Union Brand
Understanding behaviors of members and staff are critical to building a brand that sticks and succeeds, these experts point out.
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Insuritas Platform Generates Record Usage
Company reports 2 million product impressions for credit union and bank clients.
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Reaching the Millennial Marketplace
This opinion piece looks at how to gain the trust, and the business, of the untrusting Millennials.
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Millennials Trust People Over Brands
Research says millennials trust user-generated content, such as ratings and reviews, over information from traditional media sources.
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Sites Pumping Leads
Lead generating websites have increase members and loans for many credit unions.
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5 Credit Unions with St. Patrick’s Day Promos
From community events to promoting good savings habits, credit unions are going green this month with holiday-themed campaigns.
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Three Ways CUs are Reaching Gen Y
Competition is fierce between banks and credit unions for Gen Y consumers.
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Credit Unions Take Winter Weather to Social Media
Iced-in credit unions in the Southeast joke on Facebook and earn likes. Palmetto Citizens FCU leverages snow day surfing to support a cause.
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Bland Takes Responsibility, Develops Leadership: W2W
The Golden 1 Credit Union President/CEO Donna Bland is our latest Women to Watch honoree.
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