marketing

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  Football Legends Plug PenFed’s Card Campaign

  February 13, 2015  | By Peter Strozniak

  Jerry Rice, Emmitt Smith and Joe Theismann sign on to meet fans through credit card promotion.

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  5 Marketing Trends for 2015

  January 23, 2015  | By Peter Strozniak

  Read what marketing professionals say will be the top trends of 2015.

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  Suncoast Wins Stadium Naming Rights

  January 21, 2015  | By David Morrison

  The $6B credit union is set to break ground on Suncoast Credit Union Arena at a Florida college.

• ProfitStars Debuts Multichannel Target Marketing

  November 26, 2014  | By John San Filippo

  Behavior-driven system operates through mobile and online banking for credit unions and banks.

• Lost Wallets Reveals Kindness of Strangers

  November 21, 2014  | By Missy Baxter

  Philadelphia FCU gains new members by placing branded wallets near branches.

• Credit Unions Ink Naming Rights Agreements

  October 30, 2014  | By Peter Strozniak

  State Employees’ Credit Union, Island Federal Credit Union sign art museum, arena deals.

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  Human Resources: Focus Report

  October 24, 2014  | By Michelle A. Samaad

  The digital age has created a world of faceless interaction. That evolution has spilled over into credit unions as some seek ways to reconfigure the traditional duties of tellers with the virtual technology that more members are starting to prefer.

• CUSO Debuts Social Media Chats

  October 21, 2014  | By Peter Strozniak

  Chatter Yak! introduces live, interactive webinars to cover all things social media.

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  Trailblazers 40 Below Lindsay Thomas: Find Your Niche

  October 21, 2014

  Want to compete? Seek out members your credit union is relevant to.

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  San Filippo Joins CU Times

  October 20, 2014  | By Heather Anderson

  John San Filippo, industry journalist and former Symitar marketer, will cover technology and business development.