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Today’s credit unions face a unique challenge: Engaging and marketing to members across more generations than ever before. This is because older generations are living and working longer and younger generations have more spending power at an earlier age. In fact, Americans 50 years and older were responsible for $7.6 trillion in economic activity in 2015. And Gen Z (those born after 1997) already commands $44 billion in purchasing power, according to an Ernst & Young report. This means credit unions must focus their marketing efforts across four generations at any given time (boomers, Gen X, Gen Y, and the up-and-comers, Gen Z).

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