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In a recent white paper titled The Millennial Generation and the Future of Finance: A Different Kind of Trust, Innotribe shows that when it comes to business interactions, millennials generally trust technology more than they trust people. Specifically, Innotribe says, “Because millennials trust technology even more than face-to-face relationships and the ‘brick and mortar’ user experience, they are looking for entirely new digital products that are relevant to their daily lives.”

To better meet the needs of millennials, credit unions should seriously consider this insight from Innotribe. All signs show that the future of banking is digital. Once credit unions embrace this trend, they will be better prepared to meet the demands of millennials and position themselves as true consumer advocates.

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