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Nixing products with overdraft fees, promoting rewards programs and marketing share certificates are central to expanding market share among several key demographic groups, according to a new study by data-analytics software firm Saylent.

“What financial institutions can glean from this research is that the large underbanked and millennial markets present a substantial opportunity for customer growth and revenues,” Saylent President and CEO Tyson Nargassans (pictured) said.

Tina Orem

Credit Union Times

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