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By now, you’re probably on some form of social media. But, a social-media marketing strategy isn’t about just throwing spaghetti at the wall to see what sticks. It’s a science. And the key to any scientific undertaking is analysis—tracking results. Luckily, the social-media landscape is filled with tools and analytics for tracking your social-media efforts. Here are eight to help you improve your social-media marketing efforts:

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