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If the world is cold, make it your business to build fires, said Horace Traubel. Translation: If your industry is consolidating, make it your business to consolidate. At the moment you may think you have approximately 6,500 possible consolidation partners. However, now is the time to consider a cross-industry transaction and increase the number of your possible consolidation partners by approximately 7,000 to a whopping 13,500.

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