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CUNA President/CEO Bill Cheney explains how the Unite for Good initiative can help increase credit union PFI members and increase the membership value proposition.

WASHINGTON — CUNA President/CEO Bill Cheney unveiled a new strategic vision during the opening session of the trade’s Governmental Affairs Conference on Feb. 28. Cheney said CUNA hopes to leverage the “Unite for Good” campaign into social media and earned media coverage that will distill the thousands of individual credit union stories into one message that will help promote a united industry agenda.

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