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Staffers gather at Astera Credit Union’s newest branch.

Astera Credit Union, Lansing, Mich., opened its newest branch located on West Saginaw Highway in Lansing. The new branch represents a significant transformation of the member experience and market positioning for Astera. The branch was designed to enhance the member’s experience and to raise awareness of Astera’s full product offering. The exterior was designed to take advantage of our high visibility location and draw potential members, even when the lobby is closed. The Saginaw Hwy. location replaces Astera’s oldest branch located at the corner of Waverly and Michigan Avenues. It also allows Astera to expand its hours and services to include a three-lane drive-up, 24 hour ATM and Saturday hours. The new branch has moved from a traditional teller line to a concierge model. Now, the person helping members with basic transactions is the same person that can help them apply for a loan or credit card.

Peter Westerman

Credit Union Times

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