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A new opportunity has surfaced for credit union credit card issuers: the chance to offer affinity-branded credit cards. To be fair, this type of program is not new, but the marketplace has changed enough to make it a reasonable path for credit unions to consider for the first time. And with loan growth hard to come by, any chance to grow the highest yielding asset on the balance sheet is worthy of further thought.

Peter Westerman

Credit Union Times

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