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Brett Jorgenson and Gesa Credit Union staff discuss lending results.

As financial institutions, many people would suppose that credit unions make lending money a key focus of their business. But sometimes, over time, they lose some of that focus and fail to adapt their lending programs to members’ changing economic needs. That is a little of what Brett Jorgenson found in 2007 when Christina Lethlean, the new CEO at the then-$550 million Gesa Credit Union, brought him to the CU to be the new chief lending officer.

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