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Consumers have been conditioned to have a “what’s next?” mentality when it comes to new product launches and technology improvements. They’re often not even aware they needed the latest gizmo, but it quickly moves to something they can’t live without. Credit unions must leverage technology to meet the needs of its members and capitalize on the opportunities to increase loan volume, attract younger members and differentiate from the competition. Personal finance management is one solution that continues to grow in popularity and has become a product that consumers now can’t live without.

Peter Westerman

Credit Union Times

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