Thank you for sharing!

Your article was successfully shared with the contacts you provided.
The league’s campaign uses bulletin boards that urge consumer to switch from a bank to a credit union.

In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.

Dig Deeper

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.