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I hear a number of concerns from credit unions today: external forces such as slowing loan growth, squeezed margins, evidence of compliance and financial regulation bills are challenging business as they look for new ways to drive growth. However, one force left off this list–while unassuming–is the most important to the future of your business. It’s competition for today’s consumer. The evolution of technology is fundamentally changing the way consumers want to interact and is creating competition in places that never before existed. The good news: Within this new consumer class lies great opportunity for those that can capture their attention. The bad news: Today, you can lose your member’s loyalty at the push of a button. How can credit unions position themselves to stand out? Consider this consumer’s interaction: 

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