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Auto lending has always been at the heart of the value credit unions deliver to their members. Even with recent declines, auto loans account for 29% of credit union portfolios and an even greater percent of credit union loans. But with the recent turbulence in the marketplace from a drop in auto sales to the recent re-emergence of other lenders to new norms in the auto buyer’s behavior, CUs must take a closer look at how they can be more competitive.

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