Thank you for sharing!

Your article was successfully shared with the contacts you provided.
A typical residential street in Eastern North Philadelphia. The neighborhood grew up as a working class manufacturing center from the 19th and 20th centuries before falling into decline.

PHILADELPHIA — “You know that line about ‘if you build it, they will come?’” asked Oscar Torrealva, branch manager at the $1.3 billion TruMark Financial Credit Union’s branch in the financially strapped Eastern North Philadelphia. Torrealva said that concept was nonsense, “at least when it comes to this sort of work. If you want to help low-income and underserved people start to use your financial services, you can’t wait for them to walk in your door, you have to go to them.”

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.