It's Still a Bank

The $422 million University of Kentucky Federal Credit Union in Lexington decided a billboard would be a good way to get its simple message across, and its marketing vice president, Greg Baker, said the effort's paying off. "When you see a billboard that simply says 'lipstickonabank.com' with bright pink lipstick marks, that will get your attention," he said. "We've had several people write us and say they went to the microsite after they saw the billboards, and they love it! It's a fun way to show how our credit union is a better value and benefit than a bank."