DALLAS — Noted leadership speaker Steve Farber, author of The Radical LEAP, will address credit union card executives on the topic of "extreme leadership" at TNB Card Services 2008 payments conference.
The card portfolio servicing and acquiring organization is a subsidiary of credit union-owned Town North Bank and has scheduled the conference for Frisco, Texas, Oct. 8-10.
The 2008 Payments Conference aims to bring together leading industry figures and credit union management, the CUSO said.
"The conference will address pressing issues that credit unions face in today's competitive payments market, and strategies they can implement to stay ahead of the curve. The event will also provide attendees with actionable recommendations on how to leverage TNB's processing platform, which is one of the most robust processing systems in the world," TNB said.
In other TNB news, the CUSO announced that GECU was the big winner in the MasterCard Priceless Partnership promotion that it ran with the number two card brand.
The promotion was designed to reward credit union employees for cross selling MasterCard's debit and credit card products. The motivation for participating GECU employees was an online instant-win game token for every approved card application.
GECU employees took home more than 40 pairs of movie tickets, 24 video camcorders and 22 DVD players, which were part of the instant win prizes. In addition, GECU employees won the two top prizes, a trip for two to New York City and a 42-inch HDTV.
Terri Garcia, a GECU call center agent who generated 20 approved card applications, took home the grand prize, an all-expense paid trip for two to the "Made of Honor" movie premier, starring Patrick Dempsey, in New York City. Her name was selected from entries from all the MasterCard institutions that participated.
"Our employees were highly motivated by this promotion, which is evident by the number of new card accounts we opened," said Crystal Long, GECU's senior vice president. "Our employees proactively cross sold our MasterCard products, generating a 27 percent increase in new credit card accounts compared with the same time period in 2007."
Long added, "TNB and MasterCard made the promotion easy to implement. It required little effort on our part to manage and was self-motivating for employees, which kept them engaged."
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