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Many consumers don’t know it’s easy to join a CU.

Banks and fintechs present increasing competition in the financial services marketplace and credit unions must take steps to protect their existing market share – and expand their reach to more Americans. This shouldn’t be hard, as Americans want to join credit unions and every single consumer is eligible to join multiple credit unions. The problem is that credit unions’ fields of membership create obstacles and confusion that prevent consumers from easily joining them.

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