X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Credit unions exist to improve their members’ financial lives.

One of the most offensive things a credit union can be called is a “bank.” Perhaps you’ve heard it in person when speaking to an agitated member or read a Yelp comment with that same sentiment. Or maybe your members routinely refer to the credit union as a bank and really don’t understand the difference between the two. The word is sometimes thrown in our faces, suggesting we’re no different than the trillion-dollar Wall Street banks that make headlines for their profit-driven motivations. Having previously worked at one of those banks and having an insider’s perspective of what that truly means, hearing comments like that is especially troubling.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.