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Credit unions exist to improve their members’ financial lives.

One of the most offensive things a credit union can be called is a “bank.” Perhaps you’ve heard it in person when speaking to an agitated member or read a Yelp comment with that same sentiment. Or maybe your members routinely refer to the credit union as a bank and really don’t understand the difference between the two. The word is sometimes thrown in our faces, suggesting we’re no different than the trillion-dollar Wall Street banks that make headlines for their profit-driven motivations. Having previously worked at one of those banks and having an insider’s perspective of what that truly means, hearing comments like that is especially troubling.

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