Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Big data is part of everything from marketing to fraud detection these days, but surprisingly few credit unions use it to choose branch locations. That could put some credit unions at a disadvantage, experts said, because today even small cooperatives can capitalize on vast amounts of data – demographics, traffic patterns, geography and more – to find lucrative sites worthy of multi-million-dollar investments and long-term leases.

Tina Orem

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.