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On the whole, credit unions have done a good job of investing in mobile capabilities to provide members with access to a full suite of services. Much attention has been given to ensuring consistency among all channels, ensuring that existing members can easily conduct their banking business via their mobile device just as they would online or in a branch. When it comes to the overall mobile experience, however, credit unions should look to the example that retailers have provided in how to both serve existing customers and gain new ones.

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