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It sure feels like marketers are facing an uphill battle when it comes to marketing these days. And that includes credit union marketers! Consumers are becoming more and more dependent on their mobile devices to conduct a majority of their financial transactions. Attention spans have gotten shorter. And we’re all suffering from information overload due to the explosion of digital media channels that has occurred over the last few years. Add that to the threat of new competition in the financial services space from disruptors such as Apple Pay and Google Wallet, and you have a perfect storm.
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Resource Center
Case Study
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How Vantage West is Optimizing Its Portfolio To Withstand Economic Cycles
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
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Gaining Control of Financial Services Cybersecurity Regulations
This guide covers the main regulations credit unions need to comply with and provides exceptional tips to go beyond simple compliance for powerful cybersecurity coverage.
Report
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Credit Card Strategy in a Rising Rate Environment
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
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