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Non-traditional market entrant spokespersons joined together for a lively panel discussion at the World Credit Union Conference Tuesday. Participants included (from left) Effie Zahos and Alan Shields, Australia; Alex Moven, USA; and Amy ter Haar, Canada.

In a rapidly expanding financial services marketplace characterized, credit unions have a good chance to capitalize on a growing wave of service disruptors, provided they can clearly differentiate their value proposition.

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