Thank you for sharing!

Your article was successfully shared with the contacts you provided.

We are Gen Y and the “why” is how you need to rethink everything you know about marketing because we’re a cohort over 80 million strong in the U.S. alone, who, by the middle of the next decade, will constitute over a third of the workforce.

Born between 1976 and 2001, we currently represent $200 billion in purchasing power and, collectively, we are expected to generate $3.4 trillion of purchasing power over our lifetime. But far beyond numbers and spend, our real power is an unprecedented influence on the opinions and behaviors of each other and the rest of the world. It’s this influence that makes us the holy grail of consumers.

Dig Deeper

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.