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MarySheila McDonald, associate dean at the School of Business at La Salle University, puckers up with Bubbles, the pot-bellied pig at TruMark Financial’s annual financial literacy fundraiser.

More than $40,000 was raised for financial literacy efforts in the Philadelphia area in the third-annual Kiss-a-Pig Financial Literacy Fundraiser by the $1.4 billion TruMark Financial Credit Union in Trevose, Pa.

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