According to a new survey from NAFCU , the Bank Transfer Day train is still chugging along for credit unions, bring new members and account penetration with it.
The survey and its results, reported in the October issue of the trade's Economic & CU Monitor, revealed that 56% of respondents experienced membership growth over the past year that has exceeded their expectations.
Additionally, 56% report that new members gained from the grassroots movement have expanded their membership beyond the required share account.
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