SAN FRANCISCO — Embracing  more technology advances  and making inroads to the youth market, and doing so with “tenacity, resiliency and adaptability,’’ are keys to the future success of credit unions, NAFCU President/CEO Fred Becker said in his address to NAFCU’s  annual conference on Friday. Becker made reference to the strong popularity of surfing in the Golden State and said credit unions need to use some of the same skills as surfers when approaching challenges. “Credit unions — like all financial institutions — find themselves in turbulent waters,’’ he said.  “What sets us apart is that we are anticipating and riding the next wave, actively embracing new ideas and new ways of thinking and creative problem-solving — literally transforming the industry.” Becker cited credit unions that are expanding their use of technology to make it easier for members to access services. He noted such tools are a great equalizer that enable credit unions to compete with larger competitors and said that because of its use of technology, NAFCU is “able to compete head-to-head with trade associations four times our size.”

But he also said using more personal outreach is often successful as well.  Becker mentioned that GTE FCU of Tampa, Fla., had increased its mortgage portfolio, despite the state’s economic difficulties, in part as a result of by holding a reception for 60 area Realtors and 300 of its members.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.