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WINSTON-SALEM, N.C. — To appeal to middle-income Americans, particularly those under 45, MEMBERS Development Co. has launched Brightleaf Financial Network, a set of marketing, training and technology tools to help them execute their financial plans online.

Through Brightleaf and credit unions, members will have access to insurance and retirement tools and the ability create a custom financial plan. Within the plan is the “fit list,” a financial improvement task list that targets immediate needs such as building emergency funds, paying off credit card debt, rebalancing 401(k)s and saving for annual goals. The “get list,” or goal execution task list, are for long-term goals such as saving for college, a second home or retirement.

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