X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The credit union industry is searching for improved profitability but is falling into the trap of pursuing business lines and strategies that blur the distinction between banks and CUs. I submit that if CUs dilute their distinction from banks, banks will gain more market share with their vastly larger budgets and more extensive partnerships. I propose a different course.

That different course can be seen in a political analogy.

Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.