MADISON, Wis. — CUNA Mutual Group is touting the flexibility of MemberCONNECT, which provides an analytical approach to relationship building.
According to the firm, today's economy challenges credit unions to be even more innovative in how they market and sell personal line insurance products to members while adding revenue to the bottom line.
CUNA Mutual has developed a Webinar that speaks to the possibilities available through the MemberCONNECT program and how those opportunities can help credit unions with agency relationships grow their existing business. Additionally, the Webinar provides hypothetical case studies of how this complementary approach to marketing personal lines insurance can increase revenue, provide added economic resources and increase product distribution and member access.
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"We're not suggesting credit unions drop their agencies in favor of MemberCONNECT," said Keith Kremers, a MemberCONNECT sales specialist who formerly ran a credit union-owned insurance agency. "We are suggesting they can significantly increase their product distribution and increase profitability by doing both."
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