BROCKTON, Mass. — Echoing a now-growing industry theme, the new chairman of the Massachusetts Credit Union League maintained today that CUs have important lessons to be learned from Wal-Mart’s “Money Center” expansion about serving the unbanked.

As contrasted to the giant retailer out to make a buck in getting low income customers to “spend money in their stores,” CUs have a golden opportunity to show that “we are in the business of offering fairly priced services, really helping people save and manage their finances wisely,” said James W. Blake, the league head and president and CEO of the $1.4 billion HarborOne Credit Union here.

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