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MADISON, Wis. — Those who have come into the credit union community in the last decade or so know of CUNA’s lobbying prowess in Washington, but CUNA also offers products and services to handle credit unions’ ever changing business needs as well.

And CUNA Senior Vice President of Sales and Marketing Terry Costin is out to make sure everyone in the credit union community knows it. “Over the course of the last 10-plus years, there has been a real focus on Credit Union National Association as the trade association and effectively instilling the confidence in credit unions throughout the country that our responsibility, first and foremost, is to be advocates of the credit union system,” he remarked. That is still the objective, but CUNA is also working to provide “organizational development tools” to fit various credit union business needs.

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