Thank you for sharing!

Your article was successfully shared with the contacts you provided.

JACKSONVILLE, Ark. — When a member has informed Arkansas Federal Credit Union that it will be moving his or her accounts, the financial institution does all it can to find out why.

That attentive inquiry is probably one of the reasons the $476.6 million credit union’s membership grew by 5,010 in 2006, going from 60,318 to 65,328. Members who are contemplating leaving are asked to fill out a brief survey, said Larry Biernacki, president/CEO. The key is to catch them before they leave, he emphasized, not after they’ve already made the switch. “We’re not trying to out-produce competitors,” he said. “Our focus is on what members are asking for. We’ve started looking at opportunities to stop them from leaving and we’re drilling down to find out why they’re leaving.”

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.