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RIVERSIDE, Calif. — A credit union that gives someone a title like “vice president of quality” is saying it’s serious about member service, and that’s just what Altura Credit Union has done.

That’s Ann Riley’s title, and working with Kai Buckner, the CU’s quality administrator, they oversee a program that uses technology to gather about 800 member “inputs” a month from a variety of channels and put that data to work.

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