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WEST PALM BEACH, Fla. – Sometimes less really is more, especially when it comes to outdoor advertising. That’s what Ventura County Credit Union discovered when it staked its claim along California’s historic route 101 with a sunny billboard. Connecting with Los Angeles to the south and Santa Barbara to the north, the heavily traveled freeway runs through the heart of Ventura County. Other VCCU outdoor ads can also be spotted by daily commuters on Highway 118 and at strategically located bus shelters throughout the county. Mall ads also introduce local shoppers to the benefits of VCCU. The fresh feeling “Sun” ads drive home the idea that since the credit union is in tune with Ventura County’s active beach-oriented lifestyle it can offer locals the best financial value.

Although a community credit union since late 2000, VCCU had been busy developing its approximately 200 SEGs. With a goal this year of reaching out more to the community, the $400 million credit union kicked off its first outdoor brand awareness campaign and by all accounts it is a hit.

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