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COSTA MESA, Calif. – Other findings from Experian’s study of small business owners’ credit scores were revealing. Their average income is $71,690, 21% higher than the average U.S. income, Experian found. Sixty-nine percent of them are more likely to live in affluent suburbs. The study also showed that small business owners are 53% more likely to live in the Pacific time zone. At 51%, Asians are more likely than other people to own their own businesses, according to the study. Compared to the general population, small business owners are 50% more likely to buy items through mail order while 54% prefer e-mailed communication. Looking at a number of industries, Experian also found that those in the services industry are 73% more likely to be receptive to e-mail with 69% small business owners in finance, insurance and real estate industries just as receptive, the study found. Overall, small business owners tend to make more charitable donations than people who do not own a business. Interestingly, those in the mining industry were most likely to make political and religious contributions, Experian discovered.

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