Digital marketing can go places traditional channels can't.
The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
Loan campaign aims to set ElecTel Cooperative Federal Credit Union apart from its competitors.
Like it or not, it's become clear that the internet has forever transformed the traditional economic basics.
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
How credit unions can understand and manage the compliance risks related to their advertising.
The $350M Neighborhood Credit Union's Prize Savings Account benefits both the cooperative and members.
Social media should have a purpose: produce a revenue stream and ROI.
The provacative campaign has spurred double-digital loan growth each month since its April launch.