Canadian credit union leaders officially ban CUs from using "banking" on marketing materials.
Greater Abbeville FCU becomes HopeSouth FCU and announces a new graphic identity, logo and website.
Credit unions shift marketing priority to digital as consumers search for products and services online.
Credit Unions zero in on digital marketing as consumers increase their online shopping.
Credit union marketing teams are reinventing their strategies as they shift into digital from print.
The best credit union innovations are probably not as flashy as you think.
Young people do not understand what a ‘member’ is, leaving credit unions with a lot of explaining to do.
Last month, consumers reported the highest level of financial optimism since June 2013.
An old-school, nationwide media tour might be the only way to get more people on board with credit unions.
As much as millennials love Snapchat, they believe it's just another social media fad.