Marketing

• League of Southeastern Credit Unions Wins Hermes Creative Awards

  By Peter Strozniak  |  May 14, 2013

  LSCU scores big in international competition sponsored by Association of Marketing and Communications Professionals.

• Mid-Atlantic Makes a Video 'FInection'

  By Heather Anderson  |  May 13, 2013

  The online video channel that provides financial reporting, economic updates and general information intended to educate and entertain.

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  Michigan First Picks Next Spokester

  By Peter Strozniak  |  May 10, 2013

  Clinton Township student Victoria Goldwater gets the nod from the Young & Free program.

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  Digital Outreach Aims to Pay Off With More Cross Sells

  By Peter Strozniak  |  May 8, 2013

  As the number of ­members using online banking continues to grow, credit unions are capitalizing on that trend by investing in solutions that have expanded opportunities to cross-sell products, increase brand awareness and enhance services.

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  Marketers Nowadays Tote a Heavier Toolbox

  By Eileen Courter  |  May 8, 2013

  Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”

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  Guest Opinion: Sales Opening Is the New Closing

  By Jeff Rendel  |  May 8, 2013

  Simply put, experts, consultants and closers reliably produce superior outcomes in sales.

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  Teen’s Ice Cream Business Gets a Starter Scoop from Northwest FCU

  By Michelle A. Samaad  |  May 7, 2013

  Grayson Albers is the youngest business owner ever to open a business account at Northwest Federal Credit Union in suburban Virginia.

• North Carolina Credit Union Makes Big Gains in Cards

  By David Morrison  |  May 7, 2013

  Marine Federal Credit Union said balance has claimed 8.5% and net yield by 2% in past year.

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  Onsite Coverage: Innovation Has to Maintain Identity, Entertainment Executive Says

  By David Morrison  |  May 1, 2013

  CHICAGO – A cable TV executive shares how her network has clung to core values at the same time as revolutionizing its story telling.

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  Onsite Coverage: It's Academic, Professor Says, Innovation Needs Controls

  By David Morrison  |  May 1, 2013

  CHICAGO — Too much innovation is not necessarily a good thing, says an academic who studied Lego.