The Great Recession raises the ROI bar for marketing, while social media makes measurement more difficult.
Digital marketing can go places traditional channels can't.
For some credit unions, the fourth quarter can mean dwindled funds for product and service promotions. However, others are relying more on digital marketing to deploy year-end campaigns to secure more loans, increase credit card activity and reach more unbanked members – all during the midst of the harried holiday...
Prize-linked savings accounts produce ROI and are popular with members.
See what your credit union peers have planned to boost loan volume in the fourth quarter.
Loan campaign aims to set ElecTel Cooperative Federal Credit Union apart from its competitors.
Like it or not, it's become clear that the internet has forever transformed the traditional economic basics.
Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
How credit unions can understand and manage the compliance risks related to their advertising.