Marketing

Guest Opinion: Sales Opening Is the New Closing

By Jeff Rendel | May 8, 2013

Simply put, experts, consultants and closers reliably produce superior outcomes in sales.
Teen’s Ice Cream Business Gets a Starter Scoop from Northwest FCU

By Michelle A. Samaad | May 7, 2013

Grayson Albers is the youngest business owner ever to open a business account at Northwest Federal Credit Union in suburban Virginia.
North Carolina Credit Union Makes Big Gains in Cards

By David Morrison | May 7, 2013

Marine Federal Credit Union said balance has claimed 8.5% and net yield by 2% in past year.
Onsite Coverage: Innovation Has to Maintain Identity, Entertainment Executive Says

By David Morrison | May 1, 2013

CHICAGO – A cable TV executive shares how her network has clung to core values at the same time as revolutionizing its story telling.
Onsite Coverage: It's Academic, Professor Says, Innovation Needs Controls

By David Morrison | May 1, 2013

CHICAGO — Too much innovation is not necessarily a good thing, says an academic who studied Lego.
Oregon CU Unveils New Name

By Staff Writer | May 1, 2013

Northwest Resource Federal Credit Union announced last week that it will change its name to Trailhead Credit Union, effective June 3. As one of nine other credit unions in Oregon with “Northwest” in its name, the credit union said it wanted a new name that would better distinguish itself...
Onsite Coverage: Self-Assessment Called First Step In Innovation

By David Morrison | April 30, 2013

CHICAGO – Dunkin' Donuts marketing guru holds forth at THINK 2013.
CUNA Graduates First Class of CUCMEs

By Peter Strozniak | April 30, 2013

New designation of Credit Union Certified Marketing Executive bestowed on nine credit union marketing professionals.
Mountain CU ‘Cash Mob’ Debut Helps Support Local Businesses

By Michelle A. Samaad | April 29, 2013

North Carolina credit unions sics cash mob on ice cream shop for sweet deals.
Onsite Coverage: Ex-Motorcycle Marketer Says Humanize the Message

By David Morrison | April 26, 2013

ST. PETERSBURG, Fla. — Harley-Davidson's Ken Schmidt brings his message to the CSCU annual conference.