Traditional demographic data no longer provides enough insights about today's members. Psychographics might work better.
According to a recent study, 64% of millennials are as brand loyal or more than their parents.
How credit unions can understand and manage the compliance risks related to their advertising.
The $350M Neighborhood Credit Union's Prize Savings Account benefits both the cooperative and members.
Social media should have a purpose: produce a revenue stream and ROI.
The provacative campaign has spurred double-digital loan growth each month since its April launch.
Beyond Marketing now operates as BYM Agency and launches new website.
The $412M Connex CU joins others sponsoring contests to boost member financial wellbeing and brand visibility.
Branding consultant Mark Arnold weighs in on Space Coast CU's decision to yank its rate markup education campaign.
Business owners often view their competitors as the enemy, but that's shortsighted. Here's how the competition can help keep you in the lead.