Credit unions can retain boomer members by promoting financial education, investment accounts.
CUSO’s Twitter account, with 122,000 followers, is the most widely followed in the credit union industry.
Credit union execs warn against putting baby boomers in a box when designing product line-ups.
Rewards checking encourages noninterest income-generating behaviors and helps reduce expenses.
Credit unions might take a cue from fast food restaurants when it comes to product sales.
Zeal CU backs the building of the largest-ever Rube Goldberg chain reaction machine in Detroit.
Focusing on perfecting the member experience, both online and offline, results in younger consumer appeal.
A whimsical dream teaches a credit union marketer a lesson in outstanding service.
MONTREAL – A Filene-Amazon pilot shows credit unions must work harder to win consumers over.
The ideal credit union marketing team looks markedly different than it did even five years ago.