Marketing

• SaveUp So Far: $449 Million for CU Solutions Group Program

  By Peter Strozniak  |  May 24, 2013

  CU Solutions Group partner credit unions seeing results with San Francisco startup in rewards program.

• CFE Wins Naming Rights to University of Central Florida Arena

  By Peter Strozniak  |  May 24, 2013

  Deal for $3.95 million for re-named CFE Arena is second with large credit unions for big Orlando school.

• NMTW Community CU to Become Align

  By Marc Rapport  |  May 22, 2013

  Northern Massachusetts Telephone Workers CU was founded in 1922 and expanded with a community charter in 2005.

• Greensboro Health Care CU Changing Names

  By Marc Rapport  |  May 21, 2013

  North Carolina credit union to become HealthShare Credit Union.

• Cash Mobs for Small Businesses Backed by Credit Unions

  By Michelle A. Samaad  |  May 20, 2013

  When supermarket giant Whole Foods Market opened a store in a Sacramento neighborhood, a local food co-op immediately noticed a dip in customers.

• League of Southeastern Credit Unions Wins Hermes Creative Awards

  By Peter Strozniak  |  May 14, 2013

  LSCU scores big in international competition sponsored by Association of Marketing and Communications Professionals.

• Mid-Atlantic Makes a Video 'FInection'

  By Heather Anderson  |  May 13, 2013

  The online video channel that provides financial reporting, economic updates and general information intended to educate and entertain.

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  Michigan First Picks Next Spokester

  By Peter Strozniak  |  May 10, 2013

  Clinton Township student Victoria Goldwater gets the nod from the Young & Free program.

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  Digital Outreach Aims to Pay Off With More Cross Sells

  By Peter Strozniak  |  May 8, 2013

  As the number of ­members using online banking continues to grow, credit unions are capitalizing on that trend by investing in solutions that have expanded opportunities to cross-sell products, increase brand awareness and enhance services.

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  Marketers Nowadays Tote a Heavier Toolbox

  By Eileen Courter  |  May 8, 2013

  Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”