Marketing

• Greensboro Health Care CU Changing Names

  By Marc Rapport  |  May 21, 2013

  North Carolina credit union to become HealthShare Credit Union.

• Cash Mobs for Small Businesses Backed by Credit Unions

  By Michelle A. Samaad  |  May 20, 2013

  When supermarket giant Whole Foods Market opened a store in a Sacramento neighborhood, a local food co-op immediately noticed a dip in customers.

• League of Southeastern Credit Unions Wins Hermes Creative Awards

  By Peter Strozniak  |  May 14, 2013

  LSCU scores big in international competition sponsored by Association of Marketing and Communications Professionals.

• Mid-Atlantic Makes a Video 'FInection'

  By Heather Anderson  |  May 13, 2013

  The online video channel that provides financial reporting, economic updates and general information intended to educate and entertain.

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  Michigan First Picks Next Spokester

  By Peter Strozniak  |  May 10, 2013

  Clinton Township student Victoria Goldwater gets the nod from the Young & Free program.

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  Digital Outreach Aims to Pay Off With More Cross Sells

  By Peter Strozniak  |  May 8, 2013

  As the number of ­members using online banking continues to grow, credit unions are capitalizing on that trend by investing in solutions that have expanded opportunities to cross-sell products, increase brand awareness and enhance services.

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  Marketers Nowadays Tote a Heavier Toolbox

  By Eileen Courter  |  May 8, 2013

  Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”

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  Guest Opinion: Sales Opening Is the New Closing

  By Jeff Rendel  |  May 8, 2013

  Simply put, experts, consultants and closers reliably produce superior outcomes in sales.

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  Teen’s Ice Cream Business Gets a Starter Scoop from Northwest FCU

  By Michelle A. Samaad  |  May 7, 2013

  Grayson Albers is the youngest business owner ever to open a business account at Northwest Federal Credit Union in suburban Virginia.

• North Carolina Credit Union Makes Big Gains in Cards

  By David Morrison  |  May 7, 2013

  Marine Federal Credit Union said balance has claimed 8.5% and net yield by 2% in past year.