Marketing

• CUNA Marketing Council Offers White Paper

  By Marc Rapport  |  June 18, 2013

  Piece aims to dispel what it calls myths and misunderstandings about marketing at credit unions.

• 

  Bigger Isn’t Always Better, Says New CU Ranking Website

  By Missy Baxter  |  June 17, 2013

  MoveCU.com uses Call Report data and a search engine to rank credit unions by service and other factors.

• Navy Federal Launches Cash Mob

  By Michelle Samaad  |  June 14, 2013

  The credit union will give away $20 loyalty cards for users to patronize local shops in a Norfolk, Va., neighborhood.

• Illinois, Ecuador CUs in Partnership Agreement

  By Michelle Samaad  |  June 14, 2013

  The partnership will allow BCU and OSCUS to directly exchange information, ideas and best practices in credit union operations.

• American Heritage FCU Sped to Savings Goal

  By David Morrison  |  June 14, 2013

  Philadelphia credit union used branch staff to tout refinancings to each member.

• Best Chili Could Win CU Big Money

  By Marc Rapport  |  June 13, 2013

  Prize money to go to winning CU's favorite charity.

• YOUR Community CU, Students Collaborate on Commercials (Videos)

  By Peter Strozniak  |  June 12, 2013

  Dallas-area credit union and local high school kids produce commercials for school and YouTube.

• 

  Almost Everything’s Coming Up Roses: Editor/Publisher's Column

  By Sarah Snell Cooke  |  June 12, 2013

  Much fanfare has been made over credit unions’ member growth resurgence over the past 18 months. It’s been wonderful to witness, and with the hard work of the entire credit union community, it can continue in perpetuity.

• CUNA Mutual Group Sheds Employee Benefits Business

  By Marc Rapport  |  June 11, 2013

  CUNA Mutual Group is spinning off its Employee Benefits book of business – including some 3,200 credit unions – to Digital Insurance Inc. in Atlanta.

• CU Auto Coupon Firm Signs More Credit Unions

  By Michelle A. Samaad  |  June 11, 2013

  Long Island credit unions join in.