You Can Trust

Merck Foregoes Dues Rebate for Literacy Push

By Jim Rubenstein | January 27, 2011

The $1.5 billion Merck Employees Federal Credit Union is forgoing its newly announced dues rebate from the New Jersey Credit Union League to be channeled toward financial literacy.
Consumer Awareness Opportunity Is Part Timing, Part Evolution

By Guest Blogger | July 2, 2010

New Jersey Credit Union League President/CEO Paul Gentile talks up branding and new website to connect consumers with CUs.
'Trust' Brand Set for Playoff

By Jim Rubenstein | January 27, 2010

The New Jersey Credit Union League is counting on the run-up to the Feb. 7 Super Bowl in Miami as a useful branding vehicle to convey the league's "Banking You Can Trust" awareness message.
'Trust CU' Brand Due for Jet Playoff Airing

By Jim Rubenstein | January 20, 2010

There'll be a definite credit union radio "spin" to this Sunday's American Football Conference title game between the New York Jets and the Indianapolis Colts, thanks to New Jersey CUs.

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