When supermarket giant Whole Foods Market opened a store in a Sacramento neighborhood, a local food co-op immediately noticed a dip in customers.
This preview from next week's print edition takes a look at using cash mobs to stir up credit union business member business.
Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”
As more cash mobs continue to pop up to support local small businesses, even more credit unions are getting in on the action.
Organizers of a summit targeted at business owners and budding entrepreneurs in Yolo County, Calif., are expecting a large turnout.